THE DIFFERENCE IS INCOME
THE DIFFERENCE IS INCOME
It’s a well-known fact that among doctors and attorneys, those who specialize in a certain field tend to earn more money than non-specialists. According to a 2022 Medscape report, medical specialists earned over a third more income annually than primary care doctors.1
Specialists earn more because they offer services and products that general practitioners can’t. Customers seek them out for that reason, and because they know the specialist is likely to be able to provide a higher level of service than most doctors, based on his or her expertise.
These same facts hold true in the world of financial services. That’s why financial advisors who leverage the branding, marketing, and investment strategies offered by Sound Income Academy automatically differentiate themselves from the competition and instantly start attracting new business.
THE AIDA APPROACH
THE AIDA APPROACH
As everyone knows, the key to real success and sustained growth in any field lies in attracting new business so you don’t have to chase it. At Sound Income Academy, everything we do, and offer is designed with the “attract, don’t chase” principle in mind. We explain this using the well-known acronym AIDA, which, for us stands for Attract, Interest, Desire, and Action. To explain further, our advisors have:
- A point of differentiation, as Income Specialists, that constantly Attracts new prospects.
- A compelling branding strategy that fuels the prospect’s Interest to learn more.
- An innovative suite of lead-generation tools and strategies that trigger the prospect’s Desire to schedule a meeting.
- A proprietary sales process that ties it all together and compels the prospect to want to take Action by becoming a client, typically in a first meeting.
It all starts with – and builds upon – having that compelling point of differentiation as an Income Specialist. As such, you have a brand and a business model that separates you from the pack, meaning all those other advisors out there are focused on portfolio growth, offering the same old options.
MORE QUALIFIED PROSPECTS
= FASTER GROWTH
MORE QUALIFIED PROSPECTS = FASTER GROWTH
What’s more, being an Income Special also gives you a brand and model more accurately aligned with the goals of most prospects in your target demographic: investors with a lot of accumulated assets who are at or nearing retirement age. Attracting and converting more qualified prospects invariably means you’ll waste less time on prospects that aren’t a good fit, and thereby grow your business faster.
And that’s just the tip of the iceberg. When you join Sound Income Academy, you acquire an entire extensive range of new advantages over competitors not just in your local market, but far beyond it. For example:
A Wider Product Range: Our proprietary income model allows you to open prospects’ eyes to the full scope of income-generating investment options, which most are excited by.
Using Risk to Your Advantage: Instead of having to downplay the risks of volatility, as an Income Specialist you can use a risky market to your advantage by showing how your approach reduces risk and better ensures reliable return.
A Financial Educator: Being an Income Specialist allows you to dispel many common myths and misconceptions about investing and to better educate clients and potential clients about their full range of options.
A ‘Wedge’ Against the Other Guy: Being an Income Specialist gives you a strong, easy, and honest way to wedge against competitors who can’t offer the same tools and solutions you can based on your unique expertise.
More Internal Growth: With this wider range of tools and strategies at your disposal, you also have more opportunities – as an Income Specialist – to generate new business from existing clients based on changes to their needs and goals, as well as changes in the markets.
Better Retention, More Referrals: Since our income model is specifically designed to provide better asset protection and reliable interest and dividend return in all market conditions, our advisors don’t need to worry about getting angry calls from worried clients when markets are struggling. Those are the times when our advisors are most likely to get unsolicited referrals from satisfied clients who are worried about vulnerable friends or family members still invested for growth.
What Are You Waiting For?
Sound Income Academy has already made a dramatic difference in the lives and businesses of hundreds of financial advisors all across the country. That number is constantly growing, and so are we. We have the vision, the strategy, and the resources to be the difference-maker for you! Are you ready to take advantage?
JOIN THE WINNING TEAM
JOIN THE
WINNING TEAM
Get the same high-quality resources, services, and support offered by others,
but with a personalized approach, tailored to your specific needs and goals.
